The Trade Desk appoints Penry Price to board of directors

The Trade Desk appoints Penry Price to board of directors

Gold slides as U.S.-Iran conflict lifts oil, hawkish Fed bets grow VENTURA, Calif. - The Trade Desk (NASDAQ:TTD) announced today the appointment of Penry Price to its board of directors, according to a press release statement. Price has over 20 years of experience in the advertising industry.

He previously served as Vice President of Marketing Solutions at LinkedIn and President at Dstillery. He also held the position of Vice President of Agency Sales and Partners at Google, where he participated in the DoubleClick acquisition. Price currently serves as Co-Founder of 37Arc, a workflow intelligence company.

"Penry has dedicated his career to serving marketers," said Jeff Green, CEO and Co-Founder of The Trade Desk. "Through every major shift this industry has faced, he has delivered for them at scale across some of the world’s largest ad platforms." Price has experience working with agencies during their transition from traditional to digital media.

He is the Founder and managing partner of Charcoal Advisors and has served on the board of directors of Church & Dwight since 2011, where he chairs the Compensation and Human Capital Committee. Price holds a B.A. in History from Hobart College. The Trade Desk operates a cloud-based platform that enables buyers to create, manage, and optimize digital advertising campaigns.

The company is headquartered in Ventura, California, with offices across North America, Europe, and Asia Pacific. The board addition comes as TTD trades at $19.53, down 74% over the past year, though InvestingPro analysis suggests the stock is undervalued relative to its Fair Value. The company maintains a strong balance sheet with more cash than debt and generated $2.97 billion in revenue over the last twelve months.

For deeper insights, investors can access TTD’s comprehensive Pro Research Report, available for this and 1,400+ other US equities. In other recent news, The Trade Desk has been the focus of several analyst assessments and company developments. Benchmark reiterated a Buy rating with a $30 price target, following discussions with the company’s Head of Investor Relations about a second-quarter guidance reduction.

This reduction was primarily due to a dispute with Publicis that affected the quarter’s performance. In contrast, BofA Securities maintained an Underperform rating with an $18 target, citing expectations of a challenging transition in the second quarter. Meanwhile, Arete downgraded The Trade Desk to Sell with a target of $11.60, pointing out multiple threats and potential structural headwinds impacting future sales.

Additionally, The Trade Desk experienced a shift in its partnership with Walmart. The company lost its exclusivity as Walmart’s retail media data provider due to new partnerships Walmart formed with Magnite, Yahoo DSP, and Google DV360. These developments come amid a broader industry trend where brokerage platforms like Coinbase, eToro, and Robinhood have recently introduced AI-powered trading tools.

These tools are designed to automate trading activities, potentially influencing the competitive landscape for companies like The Trade Desk.