United Way BC surpasses target in this year’s Period Promise campaign as demand continues to grow

United Way BC surpasses target in this year’s Period Promise campaign as demand continues to grow Campaign exceeds goal United Way BC's 2026 Period Promise campaign collected more than 570,000 menstrual products this year, surpassing its provincial...

United Way BC surpasses target in this year’s Period Promise campaign as demand continues to grow Campaign exceeds goal United Way BC's 2026 Period Promise campaign collected more than 570,000 menstrual products this year, surpassing its provincial goal while highlighting the continued need to address access to period products. The campaign collected 570,150 products — surpassing its 525,000 target — with support from donors, businesses, workplaces, unions, volunteers and community partners across B.C. Locally, 65,000 donated menstrual products are being distributed to organizations serving residents across the Thompson Nicola Cariboo region, including more than 13,000 from Kamloopsian donors.

The lions share, 66 per cent, of donations came from Always and Tampax, which donated 373,632 menstrual products valued at more than $330,000. Pacific Blue Cross also matched cash donations dollar-for-dollar, up to $25,000. Despite the milestone, United Way BC said, the demand for menstrual products continues to grow as demonstrated by its 2026 Period Promise Needs Assessment.

That assessment saw 120 organizations request menstrual products to support 162,758 people with a combined need of nearly seven million products. United Way BC said period poverty can affect health, education, employment and dignity, leaving many people to choose between menstrual products and other basic necessities. The organization said it will continue working with community partners to improve access to menstrual supplies across the province.

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