Hidden Disabilities Sunflower program available to ferry travellers in southwestern Nova Scotia

An internationally recognized program that supports travellers with non-visible disabilities is now available in Yarmouth and Digby.

An internationally recognized program that supports travellers with non-visible disabilities is now available on The CAT and Fundy Rose passenger ferries in Yarmouth and Digby. Bay Ferries Limited (BFL) and Northumberland Ferries Limited (NFL) are now participating in the Hidden Disabilities Sunflower program. Launched in 2016, the program offers a simple way for travellers to voluntarily share they have a non-visible disability or condition and may require additional assistance, understanding, or time while travelling.

Passengers who wish to participate can do so by wearing a sunflower lanyard, which will be available on-board vessels and at terminal locations. “Travel should be welcoming, comfortable, and accessible for everyone,” Bay Ferries general manager Jim Kerr said in a news release. “Bay Ferries is proud to join the Hidden Disabilities Sunflower program, giving passengers a discreet way to let us know they may need a little extra support during their journey.

We want every customer to feel understood, respected, and supported throughout their travel experience.” The program officially launched across The CAT, Fundy Rose, and Northumberland Ferries on July 8. The rollout included staff readiness and awareness training across terminals and vessels to help ensure passengers can access the program immediately on all routes operated by the companies.

“We are committed to providing an inclusive and supportive experience for all our passengers,” said Northumberland Ferries general manager Jeff Joyce. “Through the Sunflower program, our team receives professional training and resources to better assist individuals with hidden disabilities who travel with us.” In the 10 years since it was launched, businesses from multiple sectors have joined the global Sunflower network.

They range from retail, travel and tourism, and transportation to health care, government agencies, theme parks, theatres, and financial institutions, says the Hidden Disabilities Sunflower website. “We are delighted to welcome Bay Ferries and Northumberland Ferries to the global Sunflower network,” said Clare Kumar, regional director for Hidden Disabilities Sunflower in Canada. “By recognizing the Sunflower and equipping their teams with the knowledge and confidence to offer support, they are helping to create a more inclusive travel experience where travellers with non-visible disabilities feel understood and supported.”