‘Laredo’ trim returns to Jeep’s Wrangler for 2027

New special adds retro stripes and long-missing tan folding top to off-road-ready Xtreme-35-Package-equipped Willys

Jeep is bringing its iconic Laredo trim back to the Wrangler for the 2027 model year, resurrecting a badge that was born in the early ’80s and became a hallmark of the ’90s. Its reintroduction comes courtesy of the automaker’s Twelve 4 Twelve special-edition program running through 2026 – this is number nine in the series – and while it mostly sees a bunch of retro stripes and gold-coloured details plastered to an off-road-spec Willys base, Laredo also boasts a tan folding top, a classic feature that’s been missing from modern Jeeps for decades.

The Laredo concept was teased during this past year’s Easter Jeep Safari, and the production version pretty closely echoes the prototype’s look. It builds on a Willys base but makes the optional Xtreme 35 Package – including 35-inch tires and a 2.5-centimetre (one-inch) lift – standard. There are also “Laredo” hood and stripes, plus bronze tow hooks, badges, and beadlock-capable wheels.

Inside, Bison Brown Nappa leather seats are finished with Mayan Gold stitching, with other black plastic bits offsetting other earth-tone upholstery. Between that inside and the outside stands a tan folding top – well, if you opt for the Laredo four-door with Sky one-touch power top, otherwise you get a black hardtop – which marks a shade of fabric not seen on Wrangler roofs in quite some years. The nostalgia is strong with this one, in short.

“Inspired by the American Southwest and the border city of Laredo, [Texas,] the name evokes rugged terrain, endless horizons, and an independent spirit,” says Jeep’s release on the model. That explains, too, the lasso-inspired decals on the tailgate and the cowboy-esque touches inside. You can fill out an order for a 2027 Jeep Wrangler Laredo later this summer, with Canadian pricing also being available around that time.

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