Channel 4 appoints strategy chief

Channel 4 has appointed Simon Rexworthy as Chief Strategy & Corporate Development Officer. Rexworthy will report to Chief Executive Priya Dogra and join the broadcaster’s Executive Committee later this month. [...]

Channel 4 has appointed Simon Rexworthy as Chief Strategy & Corporate Development Officer. Rexworthy will report to Chief Executive Priya Dogra and join the broadcaster’s Executive Committee later this month. He will lead Channel 4’s corporate strategy, transformation and development agenda, including long-term planning, partnerships, revenue diversification and innovation around new technologies and AI.

He joins from MultiChoice South Africa, where he was Chief Strategy and Product Officer, responsible for product strategy and development across streaming, internet and TV products. Rexworthy has more than 20 years’ experience across pay-TV and streaming. His previous roles include Chief Strategy, Data & Insights Officer at Showmax and senior strategy and commercial positions at Sky, including Director of International Streaming Development.

Dogra said Rexworthy was joining “at a pivotal moment” as Channel 4 defines its strategy and works to build long-term sustainability. She said his experience in strategy, partnerships, streaming and commercial development would help shape the broadcaster’s next phase. The appointment comes as Channel 4 continues to adapt its commercially funded public service model to a more digital-led market, with streaming growth, partnerships and non-advertising revenue becoming increasingly important to its future strategy.