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Steam has raked in an estimated $11.1 billion gross revenue so far this year, says market analyst—its 'biggest-ever six months'

It's easy to feel like the videogame industry is an endless tornado of shattered dreams and hellfire, and that's because it is. But it also brings in a lot of money, and our beloved PC gaming space in particul…

Steam has raked in an estimated $11.1 billion gross revenue so far this year, says market analyst—its 'biggest-ever six months'
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It's easy to feel like the videogame industry is an endless tornado of shattered dreams and hellfire, and that's because it is. But it also brings in a lot of money, and our beloved PC gaming space in particular is growing faster than both mobile...

It's easy to feel like the videogame industry is an endless tornado of shattered dreams and hellfire, and that's because it is. But it also brings in a lot of money, and our beloved PC gaming space in particular is growing faster than both mobile and console markets. Thursday, a report from Alinea Analytics said Steam is just exiting its biggest six months ever.

"In the first half of 2026, we estimate that games on Steam generated $11.1B in gross revenue, the platform’s highest-ever half-year," wrote Rhys Elliott, Alinea's head of market analysis. "That’s up 14.5% on H1 2025, and up 8% even on the holiday-heavy H2 2025, which is the more remarkable comparison given the back half of the year usually wins on seasonal sales and holiday buys." The full blog highlights some of the biggest reasons for all this growth: new games are more expensive, friendslop megahits like Meccha Chameleon rake in mountains of cash before you can blink, and third parties like Ubisoft are back on Steam after they tried and failed to escape Gabe's dread labyrinth to play ball with Steam's lessers.

The full list of causes and takeaways is in the blog, but this all follows a very long upward trend: as the report states, Steam's yearly revenue has gone from $5.5 billion in 2017 to roughly $20 billion in 2025. A growing percentage of all those sales is from old games, too: so far, "just 21%" of Steam's 2026 revenue has come from games that released this year, down from 29% in 2024. That said, plenty of new games have been big moneymakers so far: the top five in terms of gross revenue for new games are Forza Horizon 6, Resident Evil Requiem, Crimson Desert, Slay the Spire 2, and Subnautica 2 (Meccha Chameleon snuck into sixth place).

It might be especially galling to see a first-party Xbox game at the top of that list given, you know, everything. It's hard to imagine this growth will continue—or even amount to much—if the industry's biggest companies continue to destroy the teams they depend on. Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

Justin first became enamored with PC gaming when World of Warcraft and Neverwinter Nights 2 rewired his brain as a wide-eyed kid. As time has passed, he's amassed a hefty backlog of retro shooters, CRPGs, and janky '90s esoterica. Whether he's extolling the virtues of Shenmue or troubleshooting some fiddly old MMO, it's hard to get his mind off games with more ambition than scruples.

When he's not at his keyboard, he's probably birdwatching or daydreaming about a glorious comeback for real-time with pause combat. Any day now... You must confirm your public display name before commenting Please logout and then login again, you will then be prompted to enter your display name.

Published
Jul 11, 2026
Updated
Jul 11, 2026
Source
Pc Gamer
Category
Technology
Read time
2 min
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SectionTechnology
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SourcePc Gamer
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PublishedJul 11, 2026
UpdatedJul 11, 2026

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PublishedJul 11, 2026, 10:09 AMThis story was published by BC Post.
ImportedJul 11, 2026, 11:01 PMThe item entered the BC Post source pipeline.
UpdatedJul 11, 2026, 11:01 PMThe article record or local context was updated.
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Pc Gamer Published Jul 11, 2026 Imported Jul 11, 2026
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Pc Gamer Jul 11, 2026
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