This Indian smartphone brand is entering Europe by

Indian smartphone maker Lava has started its marketing push before its planned entry in the United Kingdom. The company set up a social account for UK users, and interestingly, the marketing team is taking a dig at Samsung to hype its arrival. The account’s bio reads “Escape the SAMe cycle,” where the highlighted word “SAM” [...] The post This Indian smartphone brand is entering Europe by taking digs at Samsung appeared first on Gizmochina .

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reference to Samsung, which holds a large share of the UK smartphone market. Lava has shared two posts on the account so far. The first shows a cluttered screen of Samsung app icons with the caption saying the mess is “obviously” not yours. The second shows a phone with a triple rear camera and the line “Buying new shouldn’t feel so... SAMe.” Lava enters UK as its first major market to make a global Indian brand Lava has previously confirmed it’s entering the UK market in 2026 as part of a plan to build what the company’s Managing Director Sunil Raina calls a genuinely global Indian brand. The company had earlier sold phones in the Middle East, Africa, and Latin America but pulled back from those regions to focus on India first. It currently exports to Nepal and Bangladesh, where it has a meaningful share in the market. For the UK, Lava is expected to stick to the same pricing...

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