ProSiebenSat.1 to launch new linear TV channel Sat.2

German media company ProSiebenSat.1 is expanding its free-to-air television portfolio with the launch of a new linear entertainment channel, Sat.2, in early 2027. The channel will target viewers aged 50 [...]

German media company ProSiebenSat.1 is expanding its free-to-air television portfolio with the launch of a new linear entertainment channel, Sat.2, in early 2027. The channel will target viewers aged 50 and above with classic German programming across broadcast and streaming platforms. Sat.2 will become the eighth brand in the broadcaster’s channel portfolio alongside Sat.1, ProSieben, Kabel Eins, sixx, ProSieben MAXX, Sat.1 Gold and Kabel Eins Doku.

Although positioned as a linear television channel, Sat.2 will also be available on the company’s streaming platform Joyn and selected third-party platforms, reflecting ProSiebenSat.1’s strategy of distributing content across multiple services. Chief Content Officer Henrik Pabst said the launch builds on the strong performance of the group’s thematic channels and is designed to strengthen its offering for older audiences.” Our clearly positioned target group channels have grown significantly in recent years,” Pabst said.

“With Sat.2, we aim to strategically expand our portfolio and, in particular, offer viewers aged 50 and older a new and additional alternative for their entertainment needs.” The channel’s programming will primarily consist of popular SAT.1 productions from the past two decades, with a strong emphasis on German fiction such as classic television series like Der Bulle von Tölz and Kommissar Rex . Ellen Koch, who oversees ProSiebenSat.1’s thematic channels and is responsible for developing the new service, said that with the move the company aims to make content more accessible regardless of how audiences choose to watch, noting that the target demographic increasingly consumes media across linear television, streaming services and free online platforms such as YouTube.

“Under the Sat.2 brand, we’re curating content across all channels so that our audience spends more time watching and less time searching,” she said. The broadcaster also sees commercial opportunities in the launch. Lennart Harendza, Managing Director and Chief Revenue Officer at ProSiebenSat.1 advertising sales subsidiary Seven.

One Media, said the combined reach of Sat.1 and Sat.2 would offer advertisers improved access to an attractive audience while reinforcing ProSiebenSat.1’s commitment to advertising-funded media.